If you are marketing to smart phone users, this report is of significant interest…
“A study released late last year byNanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads run on Android!” according to MobiAD.
This is fascinating and makes you wonder about the apparent disparities between iOS and Android users…
You can read more here: http://myappguy.com/facebook-mobile-advertising-roi-on-ios-1790-higher-than-on-android/
The full report has much more information. To download a complete copy, go to the Nanigans website.