You are at a business networking event and instead of simply handing you a business card, the person with whom you are speaking hands you a copy of their latest book, with their business card as a book-mark!
Books are no longer just books…
For professionals and entrepreneurs, they are branding devices, credibility-builders and a means to increasing consulting and speaking fees.
Not only that, but those who have taken the next step and turned their book into a best-seller, have set themselves apart from their competition.
Imagine you need to see a Chiropractor. Would you rather go to a general Chiropractor – or one who had written a best-selling book on chiropractic methods?
Imagine you want to do a book signing tour. Bookstores will be much more receptive to a best-selling author than someone who has simply self-published.
Imagine you are a Conference Organizer looking for a Speaker for your next event. I’m guessing you would rather choose a Speaker who had written a best-selling book!
Imagine you want to send a pitch to be on a talk-show. While there is never a guarantee that they will even look at your pitch, Producers are more likely to consider someone who is a best-selling author than someone who simply published a book.
…and in many cases, people even feel comfortable paying MORE to someone who has already shown their expertise by becoming a best-selling author.
Being a published author in and of itself lends great credibility to any writer – but reaching that status of a best-seller puts you well above the rest of your field.
What you do with your new status as a Best-Selling Author is up to you – I had one client who was able to almost double their speaking fees after their book had reached the rank of a best-seller on Amazon.
We are in a new age of business marketing and promotion where your book is now your business card.
If you’ve already written and published a book, consider how you could use that book more effectively to engage your audience and grow your business.
If you have yet to write and publish a book, consider the many benefits of doing just that.
Whichever road you choose, if we can be of assistance, please feel free to reach out. Whether it’s coaching you through the writing and self-publishing process or turning your book into a best-seller, it’s time to take the next step in solidifying your place as an expert in your field who commands the prices you deserve.